1. Non-Governmental Organizations are traditionally called on to solve problems pertaining to the poor and public health crisis such as IDD.

2. Yes I agree, poverty won’t affect a person who is really choosy. The poor don’t spend too much money in buying original branded products they have an alternative, it is an imitation of products.

3. K15 Technology is about keeping the iodine salt protected from environmental conditions.

4.  In branding a salt, the issues or difficulty occurs when people are looking for the best salt that they can find.

5. There is no problem because it will only last for 18 months. The problem is how to establish a good name and reputation in the market.

6. “Differentiator” means uniqueness.

7. The infomercial was extremely successful, winning awards from Unilever for its effectiveness in delivering a retainable message.

8. HLL successfully executed a salt supply chain innovation. HLL began to use rail, mitigating some of the problems with trucking and earning an edge on competitors. Rail has significantly improved efficiencies and decreased costs for salt distribution to locations far from HLL refineries and has replaced trucks as the primary mode of distribution for the north and east.

9.  Project Shakti has the goals:

•    to increase their target market including the people living in rural areas

•    educate the customers so that they will have an awareness on the product

•    change the attitudes of consumers regarding the usage of various products

•    to drive growth to market.

10.  Since retailers can still benefit from Shakti dealers who can supply them more regularly, saving shop owners long trips to obtain new inventory.

11. For me I will allow men to become part Shakti dealers.

12.  i-Shakti is an IT solution that focuses on providing solutions to rural information needs.

13. I think it depends on how you’ll market or promote.

14. Yes

15. It will succeed.